Keep product, variant, SKU and offer distinct
| Object | What it identifies | Typical risk |
|---|---|---|
| Product | The core product family or model | Capabilities from different generations are combined |
| Variant | A material configuration such as size or capacity | Specifications are assigned to the wrong version |
| SKU | A sellable inventory identifier | Regional packaging or availability is confused |
| Offer | Price, seller, stock and policy at a time and market | Changing commerce data is treated as permanent fact |
What Product GEO measures
Accuracy
Specifications, compatibility, scenarios, limitations and lifecycle state.
Consideration
Whether the product enters relevant category and comparison answers.
Recommendation evidence
Why the answer considers it suitable for a buyer, task or constraint.
Visible citations
Which official, retail, review, media or community pages appear.
Where the work lands
- Product detail pages with explicit specifications, compatibility, scenarios and limitations
- Product, Offer and related structured data only when visible content supports it
- Catalog and commerce feeds with version, market, channel and update time
- Comparison guides and FAQs built from approved facts rather than invented competitor claims
- Retailer, distributor and marketplace records the enterprise is authorized to maintain
- Independent test, media and community opportunities supported by real evidence
Freshness is part of product accuracy
Price, inventory, promotions, policy and discontinuation can expire much faster than stable product facts. Homer records the market, source, accountable approver, validity and public permission of the current approved version. Friday consumes only a current, public, approved and valid version when preparing authorized work, and blocks public copy when evidence is missing.
Recommendation and commercial results remain separate
A recommendation can be measured in an answer. Visits, inquiries and purchases require their own attribution data. Winin does not present recommendation movement as proven revenue impact.