From a model answer to work that can ship.
Edith sees the recommendation gap
Move from a bounded free signal to a formal baseline that retains the question, model, raw answer and sources shown in the answer.
Explore Edith →02 · GOVERNHomer confirms the usable facts
Resolve sources, conflicts, owners, markets, versions and validity before a public claim enters the workflow.
Explore Homer →03 · ADVANCEFriday advances the GEO work
Turn confirmed gaps and approved facts into website, product-data, channel and source tasks, escalating only material decisions.
Explore Friday →Choose the customer decision you need to improve.
What evidence supports the brand entering consideration?
Clarify identity, category, positioning, capabilities and the evidence that supports a qualified recommendation.
Explore Brand GEO →PRODUCT GEOWhich buying situations fit the product, and why?
Clarify product relationships, specifications, scenario fit, comparisons and time-sensitive commerce facts.
Explore Product GEO →Seeing the gap starts at one of two depths.
Free initial check
Five fixed questions, one sample each and up to three active model APIs provide a limited initial signal.
Formal baseline
Confirm the real question set, market, models, repeated runs, raw answers and metric denominators before making changes.
Optimization work is matched to the actual gap.
Homer supplies the approved fact version; Friday then chooses the relevant work: a fact correction, website or product-page change, structured data, product data, an authorized channel update or an evidence package for a legitimate external source.
- Missing evidence pauses the public claim for review
- Material facts and every external publication require named approval
- Publication is recorded only after the real URL and content are verified
- Edith retests the same questions under comparable conditions
Every step has a deliverable and an evidence gate.
| Step | Customer receives | Evidence gate |
|---|---|---|
| Free Check | A private initial-signal report | Successful runs within the stated API scope |
| Formal baseline | Repeated runs, raw answers, sources shown in the answer and confirmed gaps | Frozen scope and comparable measurement conditions |
| GEO improvement | Approved fact, page, data, channel and source tasks | Every material statement maps to an approved fact |
| Comparable post-test | A bounded account of what changed and what remains uncertain | Verified publication and the same measurement conditions |
Managed monitoring opens the next improvement cycle.
Monitor recommendation answers, competitor movement, fact accuracy and sources shown in the answer over time. Each traceable gap is routed to the product that owns the next decision.
- Consideration and recommendation changes by question family
- Fact errors and outdated product details
- Competitor movement and source drift
- Route each issue to Edith review, Homer fact governance, Friday execution or human judgment