05 · The Products

See the gap. Govern the facts. Advance the work.

Edith finds recommendation gaps, Homer governs the approved facts, and Friday advances authorized optimization work — three connected product workspaces on one page.

Product interface illustration · not a customer result
Edith
SEE · Discover

Continuously monitor how AI describes your brand.

  • Monitor configured models and surfaces within the agreed scope
  • Archive raw answers, recommendation reasons and exposed sources
  • Track competitor recommendation performance
  • Build a retestable formal baseline
Locate growth gaps and pinpoint where the problem lies.
Homer
GOVERN · Govern

One brand. One voice.

  • Inward: unify scattered information with its sources, owners and versions
  • Outward: prepare approved facts for machine reading and public verification
  • Flag conflicts and route the usable fact version to a named owner for approval
  • Edith monitoring and Friday optimization work both use the approved facts held here
Unify brand information first, then provide clear, verifiable evidence for accurate interpretation.
Friday
ACT · Advance

You approve. Friday advances authorized work.

  • Drafts optimization plans from Homer's approved fact base
  • Covers site · content · data · channels · sources
  • Requests named approval at consequential decision points
  • Initiates retesting after verified publication
Find the gapDraft planAwait approvalAuthorized actionEnter retest
Turns supported opportunities into governed, reviewable work.
HOMER · THE FOUNDATION

Not an optimization layer — it is missing infrastructure.

Unify approved fact versions across the site, product data, media materials and internal documents; then prepare machine-readable, publicly verifiable expressions for authorized destinations.Source, owner, market, validity and public permission remain attached to each fact version.

Homer · Fact Adjudication Desk · working record Illustrative dataThis week: 4 conflicts · 4 adjudicated · 0 pending
WHAT AI READS NOW · scattered sources
cached site price ¥299crawled 2025-11 · expired
old press release ¥199 (no version noted)crawled 2026-03 · conflicts with site
review: “this is discontinued, right?”UGC · 2026-06 · unsourced
press release · old specscrawled 2026-01 · outdated version
ADJUDICATED
source · owner · validity
traceable line by line
Fact Charter · Homer v2.4
+flagship price ¥199source: ERP price library · owner: marketing dept · valid thru 2026-12-31
+new version launched, old discontinuedsource: product DB #PRD-114 · matches the site
+current on-sale status: confirmed, product line operating normallyowner: marketing · valid thru 2026-12-31
+public specs follow the new versionchanges enter review and same-conditions retesting · traceable line by line
EXPORT →Each public task uses the same approved version · versioned and reversible
Traditional knowledge tools · document collaboration first
Information is scattered across documents, spreadsheets and business systemsVersions live at file level; source, owner, market, validity and public permission rarely meet on one fact record
KNOWLEDGE GAP
Homer · approved facts at the core
Source, owner, market, validity and public permission share one governed fact versionFriday uses only public, valid, approved versions; Edith retests after verified publication
EDITH · THE MONITOR

Not guesswork — a verbatim archive.

Answers included in the monitoring contract are archived with their recommendation reasons and exposed sources.Sampling runs at the configured cadence so material changes can be reviewed quickly.

Edith Workbench · “Polaris Coffee” · 6 priority models sampled on schedule Illustrative databaseline 2026-08-01 · retest 2026-08-27
0%
share of recommendation · 30d
0
priority models
0
facts pending correction
0h
avg. correction time
your share of recommendationcategory average
MODEL MATRIX · 6 priority international models
Absent 2 · Mentioned 2 · Recommended 2 — every state traces back to a raw answer.
ANSWER ARCHIVE · this week’s samples
ChatGPT08-27ABSENT
Q: What home espresso machines are actually worth buying?
“Based on sales and reviews, I’d recommend these three: BrewMaster X90, Aroma Pro, Peak Mini.”
Your brand not mentioned · no recommendation reasons · sources: 3 e-commerce pages
Gemini08-28Recommended
Q: Which espresso machine has the best temperature control?
“…Polaris Coffee’s new model nails temperature control, suits home use, and its fact page is complete…”
reason: temperature control · source: site fact page · archived
EDITH · DETECTION LOG · last 72h
NEWGemini 08-28 · reason: temperature control
ABSENTChatGPT 08-27 · queued for Monday retest
RETESTEDstale ¥199 · 08-27 · result recorded
FRIDAY · THE OPERATOR

More than a task list: an approval-aware optimization workflow.

Friday drafts optimization work from Homer's approved facts and advances routine preparation automatically. Named owners approve consequential facts and every external publication; verified releases can then enter retesting.

Friday · Workflow · week 2026-08-25 Illustrative dataThis week: 14 routed · 1 awaiting approval
Automated routing×3
✓ Stale-price revision prepared
source bound · awaiting publication verification
✓ Two scenario drafts prepared
site request created · external channel awaits authorization
✓ Structured-data update staged
schema validated · awaiting approval
Awaiting confirmation×2
● Competitor counter-content
draft ready · needs your approval before publishing
● External press article
external publication · requires owner approval
Execution verification×1
↺ Edith same-conditions retest
22% → 24% · illustrative; no causal claim
● Next Observe round
New gaps queued for Monday retest.
14 items routed automatically1 material approval pending2 retests completedInterface and data are illustrative