Quick answer
These are Winin’s public AI recommendation stage gates: a brand can be discovered, considered, then accurately recommended. Homepage summary: Reach solves “can you be seen”; Shortlist solves “are you considered”; Accurate & recommended solves “do they trust you, do they pick you”.
AI recommendation is not a binary switch. Gaps can stall at different stages—reporting mention rate alone hides “seen but not shortlisted” or “shortlisted with wrong/stale reasons.”
Details
REACH
Question: Can AI read your information?
Focuses on whether information is discoverable and readable; absence reduces shortlist odds.
SHORTLIST
Question: Will it put you on the candidate list?
Being seen ≠ being considered; models may pick competitors and skip you.
ACCURATE & RECOMMENDED
Question: Is your brand described accurately — and recommended?
Mention ≠ selection; common failures include mentioned-not-recommended, stale price, discontinued misstatements.
Weekly reporting tip
Track three counts, not mention rate alone: - Reach: on how many models key prompts surface valid, non-stale information - Shortlist: how many answers include you as a candidate - Accurate & Recommended: how many answers describe you correctly and recommend you with reasons
UI demo scores illustrate product capability only; they are not promises of client outcomes (see the case-metrics disclaimer).
Related facts
FAQ
Q: Is Reach alone enough?
A: No. You still need shortlist and accurate recommendation reasons, verified with same-conditions retest.
Q: Does mention rate equal Shortlist?
A: No.
Contact: contact@winin.ai · Canonical facts: /en/facts/*/ and https://winin.ai · Updated 2026-09-11