Quick answer
Brands going overseas face a different set of AI platforms and a different set of information sources. Users abroad commonly use ChatGPT, Perplexity, Gemini, Copilot and others, which search English-language pages and often cite overseas review sites, forums, media and marketplace reviews. Performance on Chinese platforms does not represent performance abroad. Overseas brands need separate English fact content, separately chosen overseas channels and separate monitoring; translating Chinese content word for word is not enough.
Details
Main differences between overseas and Chinese AI platforms
| Overseas platforms | Chinese platforms | |
|---|---|---|
| Main products | ChatGPT, Perplexity, Gemini, Copilot, Claude | DeepSeek, Doubao, Kimi, Qwen, Yuanbao, ERNIE Bot |
| Search language | Mainly English and local languages | Mainly Chinese |
| Common sources | Overseas review sites, forums and communities, news media, marketplace reviews | Q&A communities, self-media, news, encyclopedias |
| Crawlers and rules | Several publish crawler identities and IP lists | Some publish them, some do not |
How to make English content more likely to be cited
- Write for overseas users, not word-for-word translation: use local phrasing, units, price currency and use cases.
- State facts clearly on English site pages: product parameters, target users, shipping and after-sales policies and compliance certifications, written as text.
- Let overseas AI search crawlers read you: check robots.txt and CDN protection to make sure search and fetching crawlers such as OAI-SearchBot and PerplexityBot are not blocked by mistake.
- Get into third-party sources: overseas recommendation answers often cite independent reviews, forum discussions and media coverage; an official site alone rarely becomes a recommendation reason.
How to get recommended in Perplexity and ChatGPT
These products list sources in web-search answers. Test with real English questions from users in your target market, record whom they recommend and which websites they cite, then cover those sources deliberately. Ask each question several times and test by country or region separately, because search results can differ by region.
Special notes for cross-border e-commerce products
- Product titles, parameters and reviews on marketplaces are often used by AI as product information; keep them consistent with your official site.
- Prices and promotions change often, and expired promotion pages keep being retrieved; take them down or update them promptly.
- Certification and compliance requirements differ by market; claims must follow local rules.
What to monitor with
When choosing a monitoring approach, confirm whether it covers the main overseas platforms, whether it can test by region and language, whether it keeps raw answers and citations, and whether Chinese and overseas results are counted separately.
Common questions
Q: Do users abroad use ChatGPT to choose products?
A: A substantial share of users research and compare products with AI before buying; the exact share varies by market and category and should be taken from reliable survey data.
Q: How does English content get cited by ChatGPT?
A: Write the questions and facts local users care about, make sure ChatGPT's search and fetching crawlers can access your pages, and work toward being mentioned by third-party sources abroad.
Related facts
Contact: contact@winin.ai