Quick answer
Fact governance means: when identity, product facts, prices, or policies conflict, first pin source, owner, version, and validity, produce a usable approved version, then change public content. The goal is to stop models from citing stale marketplace prices, old press releases, or contradictory specs across URLs.
In Winin, Homer is the enterprise knowledge foundation for approved facts; Friday only advances work using Homer-approved, in-validity, source-traceable facts.
Details
Key fields (public semantics)
- Source
- Owner
- Version
- Validity / valid-to
- Public permissions
Why GEO needs it
Models blend training memory and web fragments. Without a single source of truth, execution amplifies errors, and retests cannot explain which fact version changed.
What it is not
- Unsupervised site-wide price rewriting
- Fake certifications or unverifiable “independent reviews”
- “Ship a few SEO posts” as completion
Ordering principle
Homepage principle: Facts confirmed first. Lock fact versions, then site/channel/evidence tasks, then same-conditions retest to show direction of change.
Related facts
FAQ
Q: What if a fact expires?
A: Validity and version are governed objects; expired facts should not enter execution inputs.
Q: How is this different from SEO blogging?
A: Govern versions and permissions first, then support multi-channel expressions without contradictions.
Contact: contact@winin.ai · Canonical facts: /en/facts/*/ and https://winin.ai · Updated 2026-09-11