---
title: "Edith (fact page)"
lang: "en"
canonical: "https://winin.ai/en/facts/edith/"
alternate: "https://winin.ai/zh/facts/edith/"
datePublished: "2026-09-12"
dateModified: "2026-09-12"
section: "facts"
---

# Edith (fact page)

**Definition**: Edith is the Winin capability for “Find the gap / Retest”—continuously monitoring how AI describes your brand, locating absence, weak competitiveness, or misstatement, and retesting change under the same conditions.

## What Edith is

- **Role**: Find the gap; also participates in Retest and Operate.
- **Website capability**: Continuously monitor how AI describes your brand.
- **Diagnostics**: AI recommendation diagnostics—where you are considered, recommended, or absent; each answer retains raw content, reasons, and cited sources.
- **Managed monitoring & retesting**: Track across models, competitors, facts, and sources; same-conditions retest archives before/after change.
- **Place in the loop**: Find → (Homer Govern) → (Friday Close) → **Retest** → Operate. See [loop](/en/facts/loop-find-govern-close-retest-operate/).

## What Edith is not

- **Not** a mention-rate dashboard with no explanation; Winin emphasizes drill-down to question · model · raw answer · time · source · denominator.
- **Not** an execution layer that rewrites public content without approval (execution is Friday, with human approval).
- **Does not replace** Homer’s fact approval and version control.

## Division of labor with Homer and Friday

| Product | One line |
|---------|----------|
| Edith | Find gaps, retain evidence, same-conditions retest |
| Homer | Single source of truth and approval |
| Friday | Advance optimization within authorization |

Monitored models: [models-monitored](/en/facts/models-monitored/).

## FAQ

**Q: Which models does Edith monitor?**  
A: The public roster: ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok, Copilot, Kimi, Qwen, GLM, Doubao, MiniMax, ERNIE Bot.

**Q: How is retest kept comparable?**  
A: Use the same questions and conditions (same-conditions); formal conclusions depend on retained answers and verified publication.

## Common gap types in diagnostics

Aligned with the site’s four outcomes and three stage gates, Edith often observes:

1. **Absence**: brand missing on category recommendation prompts.
2. **Misstatement**: stale price, discontinued info, or wrong specs attributed to the brand.
3. **Mentioned but not recommended**: named, but recommendation reasons go to competitors.
4. **Blind spot**: answers are produced daily, but the team lacks archives and trends.

Each diagnosis should drill down to question, model, raw answer, reasons, and sources—not only a percentage—so Friday can prepare approvable tasks and Homer can decide which facts to change.

## Suggested operating cadence (not contract terms)

- Daily: anomaly alerts (new wrong price, new absence, new competitor reasons).
- Weekly: subset same-conditions retest and weekly report.
- Monthly: expand baseline prompts and align with Formal Baseline.

Pilot contact: contact@winin.ai. Learn more: [ai-brand-visibility](/en/learn/ai-brand-visibility/).

**Canonical source**: https://winin.ai · Updated 2026-09-11